Behind the label
Can a garment be made in such a way that consumers can practice sustainability while having fun expressing themselves?Â
Founded in 2021, the US-based label Notion Abstract was created after a discussion on different ways of practicing sustainability. As emerging organizations and technologies help clothing brands to put less pressure on our planet, people - as consumers - can practice sustainability even after a product is purchased.Â
Our passion for innovative and sustainable design, minimal aesthetics, quality and attention to detail led to the birth of our first collection - The Parallel Zip Sweatshirt. The interchangeable side panels reduce unnecessary washing while consumers can actively participate in the wearing experience by experimenting with color switching and zipper styling.
Sourced solely within the United States, from materials to production, our clothing is designed in North Carolina and handmade in California. We work with suppliers that are also practicing sustainability to ensure our organic cotton fabrics are produced with less impact on the environment. We believe good design helps solve problems and doesn't have to come at the cost of aesthetics.
Be with us on this journey as we explore the potential of designs that can bridge sustainability and the wearing experience.